Nadum Nattarivum

Kairali, situated in the picturesque village of Perumkulam ( Pusthakagramam) , is boldly spearheading a transformative initiative to resurrect the richness of 'agri-based village culture.' This visionary endeavor aims to cultivate a comprehensive living environment for the villagers. Through the organization of annual agri festivals, the entire community actively engages in chemical-free cultivation, celebrating the bounty of the land. Beyond the agricultural realm, Kairali fosters a vibrant cultural tapestry by hosting various village cultural programs during these festivals. This multi-faceted approach ensures that the heritage and traditions of Perumkulam are not only preserved but also joyously celebrated. A notable aspect of Kairali's endeavor is the construction of 'Sora Varampu' park, strategically placed amidst the verdant paddy fields at the center of Perumkulam village. This park serves as a nostalgic ode to the old practice of evening gatherings and chit-

Founded in 2015, Karuthal is an inspiring NGO with a mission that resonates in today's era of widespread self-care: 'Care for others.' Bucking the trend of self-centeredness, Karuthal relies on limited crowdfunding to provide vital financial assistance to individuals battling cancer, kidney, and cardiac diseases. The organization proudly boasts a track record of disbursing over 50 lakhs in aid to deserving recipients. In a groundbreaking move to address societal disparities, Karuthal has launched 'Kuppaayakkoodu,' a revolutionary dress-sharing initiative. Positioned prominently in a public space, this unique dress box allows individuals to contribute or acquire clothing freely. 'Kuppaayakkoodu' is accessible 24/7, 365 days a year, embodying Karuthal's unwavering commitment to making a positive impact in the lives of the less fortunate. Karuthal Charitable Society | Pusthakagramam, Perumkulam  Content support: Madanakumar Sasidharan Branding: Satv

Perumkulam, situated in the scenic landscape of Kerala, proudly holds the title of being the state's inaugural "Pusthakagramam (village of books)." This esteemed recognition was bestowed upon it on June 19, a date commemorated as National Reading Day. On June 19, Perumkulam, nestled in Kerala's Kollam district, achieved the prestigious distinction of being declared a "Pusthaka Gramam" (village of books) by Kerala Chief Minister Pinarayi Vijayan. This noteworthy declaration, made on National Reading Day, marks Perumkulam as Kerala's inaugural village of books, with its literary nucleus being the Bapuji Smaraka Vayanasala. ​​​​​​​ The conceptualization of Perumkulam as a village of books was initially articulated in June 2020 by the renowned writer MT Vasudevan Nair. The inspiration behind this visionary initiative was drawn from Bhilar, a village in Maharashtra's Satara district, which was accorded the title of "Pustakanch Gaav" (village of